I'm the founding Story Tailor.  With a background in fashion, textiles and fair trade, I set up The Story Tailor to give me flexible work whilst caring for my little boy.  




Based in the beautiful Yorkshire countryside, I help mums and dads to  transform their child's cherished baby clothes into unique heirlooms to treasure.


I look forward to making something for you!



Victoria Waugh


Find out more about our values and how we aim to look after the planet for our children.

Design &


Our products are designed to last so they can be passed down from generation to generation.  We believe that the things we buy should be special and tell our story.

Sustainable materials

We mainly use recycled & reclaimed fabrics in our pieces.  When we buy new material we choose organic cottons and recycled polyester.

We try to avoid plastic and are working towards being a plastic free brand.



We believe in protecting our environment and encourage the people we connect with to do the same.  We do this by choosing to buy preloved fabric & clothing, upcycling, making & mending, using green energy, recycling, composting, and not buying more than we need.



Each year we donate a percentage of our profits to charity.  In 2019 we supported Water Aid, and this year profits from the sale of our rainbow embroideries go to NHS Charities Together.